Monday, April 26, 2010

Chelada: Origins Myth


For those of you who don't know what Chelada is, read on because it's the punchline. I really wanted to do something fun with this particular beer since it's so unusual. I decided that I would do a blind taste test of the real thing versus one I make myself. Why is this so interesting? Because you likely wouldn't want to drink either of them.

My curiosity of Chelada stems from two sources. Eric likes terrible beer and Matt likes "Bloody Caesar's." That's really your first clue. To explain the horror properly, lets try and see what went on in the Bud Exec's heads:

"Hey man, Bud light with lime is selling pretty well. I wonder how we can duplicate that success?"

"Well what other mixers do people like with lime?"

"People like Bloody Marys"

"True enough, and those can go with lemon. We'll call it Buddy Mary and use Bud Light instead of Vodka."

"I like it, but it's not really different enough. You know what goes really well with a Bloody Mary? Seafood."

"Brilliant! Lets put some CLAM JUICE in as well!"

"I love it, we'll call it: Chelada."

Shortly thereafter Miller followed suit with Miller Chill, since big beer is all about diversity. Read more here: Michelada

I checked 3 reputable liquor stores for some Chelada, but apparently around here our stores are too nice to carry it. I know Eric's got the hook-up, so hopefully he'll pick some up tonight and we can get this contest rolling. What's the prize? You don't ever need to try it again.

Edit: After checking liquor stores around me and 7-11s on Long Island, I still can't find this stuff! I guess it was less successful than I thought. I'm postponing the taste test until I can lay my hands on some.

4 comments:

  1. Ooh, maybe some kind generous soul will donate some! :)

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  2. I'm reading your post with amusement. Have you fellas ever heard of Clamato? It was once a very popular choice for the Bloody Mary.

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  3. I'm surprised you can't find these anywhere - they can be found almost anywhere here in the metro-Detroit area. (Maybe that's a clue?) I've tried it and it wasn't all bad. My understanding is this particular variation of a michelada became popular in Florida years ago as a sort of poor man's Bloody Mary. I think you could make a better version yourself with a decent pale ale and some quality tomato juice (or Clamato, if you're brave) and perhaps a dash of hot sauce for a refreshing summertime beverage.

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  4. check the michelada wiki page... had these in Yucatan, Mexico and they were pretty tasty on a hot night... and a great drink to help you pace yourself
    http://en.wikipedia.org/wiki/Michelada

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